Big Red Group Senior Copywriter

April 2021 - December 2021

Senior writer at Big Red Group Melbourne, working on Optus, Virgin Airlines, Medibank and Coles Mobile. Writing for digital and social channels, websites, OOH and video. Experience in Figma, dynamic social templates, video, SEO, social strategy and basic UX principles.

LEAP Agency Senior Copywriter - Jan 2017 - May 2019

At Leap Agency I developed and delivered many successful campaigns for clients including Puma, Snow Victoria, Charles Darwin University, The Fruit Box Group, The One Box charity, Crown Parks, Glaucoma Australia and Aveo.

My duties included copywriting, strategy and concept development and presenting to clients.

As Leap was a small agency, I was required to turn my hand to everything from writing social posts and website content, to brochure copy and video content. My considerable experience allowed me to adapt my writing style to multiple channels.

Freelance Writer - March 2010 - Dec 2017

McCann Melbourne - Bendigo Bank, Vic Responsible Gambling, Maurice Blackburn Lawyers, Metro Trains

H & T Melbourne - GSK, BASF

Collaborative Melbourne - Toshiba

CHE Proximity Melbourne - Hard Yakka, Foxtel

Sapient Singapore - Samsung, LUX and Unilever

Clemenger Melbourne – White Pages

ISS Melbourne - Jack Daniel’s, Oak Flavoured Milk, Doritos, Cadbury, NSW Tourism

The Bridge Melbourne - NAB Business, Bulla Dairy Foods (Split & Crunch)

Bruni Dunn Melbourne - Diadora, Toyo Tyres, Haymes Paints

Three’s A Crowd Melbourne - Yarra Valley Water

Frontier Melbourne - New Balance

Adcorp Melbourne - Colliers International, Cummins Diesel Engines, Shadforth Financial Advisors, Courtney & Patterson Car Dealers, Sleep City

Gemba Melbourne – Toyota, Richmond Football Club (2013 membership campaign)

Spike Creative Melbourne –  Collingwood Football Club (2011 membership campaign), Essendon Football Club (2011 membership campaign), St Kilda Football Club (2012 membership campaign), Richmond Football Club (2012 membership campaign), Melbourne Rebels and Manly Sea Eagles , Rewards Come True, EON Sports Radio

Badjar Ogilvy Copywriter - March 2001 - March 2010

Foster’s Australia (Yellowglen, Penfolds, Secret Stone, Annie’s Lane, Lindemans, Rosemount and Wolf Blass), AAMI, Australia Post, SPC Ardmona, Goulburn Valley, IXL, Taylors, Baxters, Keen’s, Aeroplane Jelly, Weight Watchers, McCain Foods, McCormick Foods, Fayreform Lingerie, Salvation Army, Employment Plus, Red Rooster, Officeworks, Liqourland, Le Meridian, Yarra Valley Water, Australian Scholarship Group, Patties Pies, BMW, Essendon Football Club

References

Anton Lambaart Former Creative Director/Owner LEAP Agency (Melbourne) Phone: +64 27 276 2767

Pam Kaplan
Former Creative Director BADJAR Ogilvy (Melbourne) Phone: 0418 306 515

Paul Marcolin Director/Owner Spike Creative (Melbourne) Phone: 0408 391 864

Further references as requested