Bigger Picture

Bendigo Bank had traditionally been focussed on helping local communities grow but hadn’t really established itself as a strong competitor with bigger banks. In order to grow the brand beyond a regional identity, we needed to evolve this perception by creating a wider contemporary voice and evolving the bank’s home-grown persona.

We recognised a unique point of difference. Bendigo Bank offers the best of both worlds, a community minded bank with real world products, providing that little bit extra than the Big 4. Bendigo Bank is bigger than a bank.