La Fleur Style Challenge

With Sapient Singapore, I was the senior writer on a cross-promotion for Samsung and LUX to promote LUX beauty products, the new Samsung La Fleur mobile phone and Samsung’s social media platform called ChatOn. Targeting teenage girls and young women in Singapore, Thailand and Malaysia, the promotion asked the girls to use their stylish creativity. Photos of the girls wearing outfits that best reflected the three chosen floral-inspired style themes could be entered. Finalists were shortlisted through facebook ‘likes’ but the competition could only be entered through ChatOn where the photos could be enhanced through the inclusion of floral icons that related to the style themes and LUX products.