12 Days of Giving

The countdown to Christmas is the perfect time for Puma to boost online sales, so we created a 12 day promotion, with each day featuring 50% off a different product style plus the chance to win vouchers.

The promotion was advertised through paid and organic social posts, EDM and digital display. Customers were directed to a landing page that revealed each offer day by day. It was the most successful promotion ever in terms of sales for Puma in Australia and provided a huge amount of new customer details for Puma to retarget.